Pay-per-click
= PAGE UNDER CONSTRUCTION stay tuned = Pay-per-click:
broad matching
Pay for Inclusion:
contextual search/ads
How to Determine Success:
ROI tracking lifetime approach of customer
Pay-per-click campaigns are becoming a very important part of
any serious Internet marketing campaign. The setup costs paid
to sites like Google and Overture are minimal, but not having
a well thought out bidding strategy and monthly budget plan can
result in wasted money. It's important to designate someone who
will check the results and effectiveness of your keyword buy campaigns
at least weekly in the beginning. Armed with these results, you
can change your bidding strategy, change keywords or even make
changes to your website to attract and retain the type of customer
you want.
Estimating costs for a "Pay-per-click campaign:
Link to article about Budget
Planning Tool
INSTRUCTIONS: Follow this link, and look up 10 of your most important
keywords on Overture, and note the cost per click of the top bid
for each keyword:
http://uv.bidtool.overture.com/d/search/tools/bidtool/
|
